Supply Chain Traceability Solution For Food Security & Brand Protection Updated

Cloud PRWire

The latest launch from rfxcel – part of the Antares Vision Group – offers companies a fully-automated and robust solution to combating the rising threat of counterfeiting, diversions, and theft within the food industry. The company creates finely-tuned digital supply chain solutions, providing suppliers with a customised ‘central nervous system’ that allows for real-time data collection and product tracking.

More details can be found at

The announcement details the rfxcel philosophy on brand protection for an under-pressure food delivery sector, helping clients preserve the efficiency, transparency, and economic integrity of their supply chains. rfxcel helps suppliers restore consumer trust with advanced digital traceability solutions, recognising how, within the food industry, a company’s supply chain is the embodiment of its business.

According to a report by the Food Marketing Institute, the food industry today faces a set of unique challenges. These include supply chain disruption, labor shortages, technological transformation, a changing marketplace driven by shifting societal dynamics, and increased regulation pertaining to environmental and social factors as well as industry governance.

Serialisation is one of the major building blocks of rfxcel’s approach to supply chain issues. Unique serial numbers are assigned to every product with each unit able to link to information on the origin, date of harvest, lot number, and expiration dates. From the production stage through to distribution and consumer purchase, serialisation acts as a powerful barrier to food fraud and inferior quality control.

An article on the rfxcel website points out that serialisation forms a vital part of brand identity and protection and how this empowers consumers. The piece highlights how a serialised product becomes a form of communication with a customer. Smart links on labels enable people to access a rich seam of information and data about a product, helping to cement brand relationships.

Integrated monitoring provides detailed unit-level data about where products are. This information is updated in real-time, offering rfxcel users a powerful way to identify and rectify issues. All of these technologies can be employed within the company’s mobile traceability system, providing 24/7 access to supply chain data from anywhere in the world.

A spokesperson says, “You can use data to innovate your brand protection strategies, consumer engagement activities, and every part of your operations. With rfxcel, you can fortify your brand with data from a digital supply chain.”

For more information, go to

rfxcel – Part of the Antares Vision Group
[email protected]

5385 Reno Corporate Drive, STE 200

United States

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