LONDON. 20th April 2023. Innesco, the leading UK & EMEA marketing and communications firm focused on commercial real estate and the built environment, confirms that it is to acquire the Grenadier Communications (Grenadier) business, with effect from 1st May 2023 – adding valuable expertise in corporate and financial communications. Grenadier is the corporate and B2B PR consultancy specialising in the real estate sector – originally founded by Simon Stretch in 2013, with offices in London and Cardiff.
Innesco, founded by Dan Innes in 2009, has grown from a predominantly retail and project focused practice into a holistic and fully-integrated communications and marketing practice operating in UK, Europe, the Middle East and further afield. Since its early work with Westfield (Westfield Stratford City & Westfield Europe), Unibail Rodamco (Mall of Scandinavia, The Dining Experience), Blackrock, IKEA, Landsec (Trinity Leeds & White Rose Leeds) and The Wellcome Trust (South Kensington Estate), the business has grown to become the leading authority on purposeful real estate marketing and message – unlocking significant growth and transformation for its clients. The international and multi-lingual team is based in London, Paris, Madrid, and Abu Dhabi, whilst being live and operational in over 19 different countries, reflective of the global nature of the real-estate industry.
Grenadier’s client roster will be brought across to Innesco, and includes major banks, financial institutions, developers, investors, private clients, asset managers, agents and advisors operating in the commercial and residential arenas – forming a perfect and complimentary fit to Innesco’s client base.
The strength and culture of the wider Innesco business has blossomed since the pandemic, having added numerous clients to its roster including Eurofund Group, Handley House – Benoy Architects, Saudi giga-project Diriyah, private Saudi business Ajdan, SEVEN, Mountain View, World Retail Congress, and World of Football (FIFA World Cup, Qatar) amongst others.
Simon Stretch, Founding Director of Grenadier and with 25+ years in the industry, will take up a Company Directorship within Innesco, bringing experience across the entire real estate spectrum of offices, mixed-use, retail, residential and leisure. He will lead on Corporate and Financial-led business. He will be joined by his former colleague Andrew Jefford, who has taken on an Account Director role at Innesco.
Dan Innes, Founder and MD at Innesco, added “This is an important milestone for the Innesco business – the acquisition is a win-win for our combined clientele and team of professionals, and I have admired Simon’s strong reputation for many years. It is an exciting time for the team at Innesco, and I look forward to making further new announcements this year.”
Vicky Lunn, Business Director at Innesco commented “We are delighted to be formalising this deal to acquire Grenadier, further consolidating our business. The added roster of clients, coupled with the team’s expertise, will create valuable advantage for our clients across real estate, technology and financial service markets.”
Simon Stretch said: “Having collaborated with Innesco over a number of years, this is a natural and exciting progression. The combined businesses offer strength in depth across the entire spectrum of real estate communications and, collectively, represent some of the best brands in the sector. I look forward to joining Dan and the team to further grow and develop the business”.
In 2021 the Innesco business transitioned its head-office location from Holborn to Television Centre in White City, London – taking dynamic permanent space inside Soho Works, part of the Soho House group.
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